SERP Features
SERP Features are any results on a Google Search Engine Results Page that are not traditional organic "blue link" results. Common examples include Featured Snippets (Position 0), Knowledge Panels, Local Packs (Maps), Image Packs, Video Carousels, and "People Also Ask" boxes.
Why Features Matter More Than Rankings
SERP features capture the vast majority of user attention and clicks. Ranking #1 organically is often less valuable than owning the Featured Snippet above it, which appears at "Position 0" and gets formatted with a visual box, answer text, and prominent placement. These features are won through specific optimization tactics: concise answers (40-60 words) for snippets, JSON-LD schema for rich results, strong local SEO for map packs, video schema for video carousels. Ignoring SERP features means leaving 60-80% of potential traffic on the table, even if you rank highly for keywords.
Traditional Organic Result vs. SERP Feature
Real-World Impact
Recipe blog ranks #2 organically for "chocolate cake"
Generic blue link, gets 800 monthly clicks
Moderate traffic, low conversion
Add recipe schema, optimize for featured snippet
Wins position 0 + recipe carousel with image
3,200 monthly clicks, 4x traffic increase