Braux.ch × MultiLipi: Expanding Luxury Real Estate Reach with Multilingual SEO
At a Glance
Braux.ch is a premium real estate and resort company based in Switzerland, offering exclusive property listings and luxury accommodations. As interest grew among international investors and travelers, the team knew their French-only website was a barrier to attracting global clients searching in English, Chinese, German, and more.
In early 2025, they partnered with MultiLipi to automate translations and expand their SEO footprint without requiring a full rebuild of their site.
The Challenge
Before MultiLipi, Braux.ch faced several hurdles:
- Translating thousands of listing pages and amenities guides was expensive and slow.
- Implementing hreflang tags and localized URLs required constant technical work.
- Consistency of brand tone and legal terminology across languages was difficult to maintain.
- Manual updates couldn’t keep pace with the frequent addition of new properties.
Why Braux.ch Chose MultiLipi
After comparing alternatives, Braux.ch chose MultiLipi for key reasons:
- Scalability: Able to handle thousands of pages and ongoing updates.
- SEO Automation: Automatic creation of hreflang tags, translated URLs, and metadata.
- Glossary Controls: Pre-approved terms for real estate and resort content.
- Quick Setup: Entire multilingual system live in about a week.
- Real-Time Updates: New listings automatically translated when published
Implementation and Use
Integration Details:
The Braux.ch team connected their real estate CMS to MultiLipi via JavaScript embed. They set French as the source language and added 8 target languages including English, German, Italian, Simplified Chinese, Russian, and Arabic.
Translation Quality:
About 25% of high-value listings were manually reviewed for precision and style, while the rest were delivered via AI-enhanced translations, supported by a custom glossary of legal and property terms.
SEO Impact:
After launch, Braux.ch achieved rapid indexing in all target languages. Pages began ranking for searches like “Swiss chalets for sale” in German and “luxury resorts Switzerland” in English.
Traffic Growth:
Over the next quarter, the site gained:
- English content: ~2,800 views
- Simplified Chinese: ~2,600 views
- Italian: ~2,400 views
- Russian: ~2,400 views
Return on Investment:
With more qualified leads arriving in multiple languages, the team reported a significant uptick in inquiries—helping fill resort bookings and accelerate property sales.
Outcomes and Benefits
With MultiLipi, Braux.ch:
- Expanded their reach across 8 languages in under 10 days.
- Increased organic traffic by more than 300%.
- Ranked for valuable keywords in target regions.
- Reduced manual translation workload by over 70%.
How You Can Leverage This
If you manage a real estate or hospitality brand, Braux.ch’s results show how MultiLipi helps you:
✅ Launch multilingual listings quickly
✅ Improve global SEO and rank in target markets
✅ Engage high-value clients in their own language
Ready to Expand Your Reach?
Book a demo or start your free trial to see how MultiLipi can power your international growth.👉 Contact Us | Get Started
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