Lokalise is purpose-built for mobile app developers. It excels at managing iOS/Android string files, JSON keys, and developer workflows. If you're translating Xcode projects or React Native apps, Lokalise is excellent.
But if you're running a website, Lokalise has a critical gap: it doesn't handle SEO automatically. There's no built-in hreflang tag injection, no XML sitemap generation, and zero AI search optimization.
Mobile apps don't need SEO (they're not crawled by Google). Websites do. That's the fundamental difference.
MultiLipi is the web-first platform. We handle SEO, AI search optimization, and live content updates automatically—no developer required.
Quick Comparison: The Core Differences
Lokalise is "App-First." MultiLipi is "Web-First."
| Feature Category | Lokalise | MultiLipi |
|---|---|---|
| Primary Use Case | Mobile Apps (iOS/Android) | Websites & Web Apps ✅ |
| SEO Automation | ❌ Not Built-In | Auto Hreflang & Sitemaps ✅ |
| AI Search (GEO) | ❌ Not Available | Native LLM Optimization ✅ |
| Live Content Updates | Requires Code Deploy | Instant (No Code) ✅ |
| Analytics | Translation Progress | Traffic & Revenue Analytics ✅ |
| Target Audience | Developers | Marketers & Growth Teams ✅ |
Ease of Use & Translation Quality
Developer-Centric vs Marketer-Friendly
Lokalise requires technical integration via CLI tools, API keys, and code deployments. Every content update requires a developer to push changes to production.
Marketing teams can't publish content updates without engineering support. This creates delays and slows down your go-to-market speed.
Our platform is designed for non-technical users. Add a snippet to your site once, and from then on, all content updates happen instantly via the dashboard—no code deployments, no developer dependency.
⚡ Marketing Agility: Update translations in real-time without waiting for engineering sprints.
Visual Context
In Lokalise, translators work with key-value pairs (e.g., "button.submit" = "Submit"). They don't see where the text appears on the actual page, leading to context loss.
We provide a Live Visual Editor where translators see the exact layout, images, and design context. This ensures translations fit the UI perfectly and maintain brand voice.
Beyond Translation: The SEO & GEO Advantage
1. The SEO Gap
Lokalise has zero built-in SEO automation. You need to manually configure hreflang tags, canonical URLs, and sitemaps. This is fine for apps (which aren't indexed), but catastrophic for websites.
The MultiLipi Fix:
We automatically inject hreflang tags, generate language-specific XML sitemaps, and manage canonical URLs. Your website is SEO-perfect out of the box.
- Auto-generated hreflang tags for all language pairs
- Dynamic XML sitemaps per language
- Canonical URL management to prevent duplicate content penalties
- Real-time SEO health monitoring (0-100 score)
2. The GEO Revolution
Lokalise was built for the app store era. MultiLipi is built for the AI search era.
The MultiLipi Fix:
We're the only platform natively optimizing for AI search engines (ChatGPT, Claude, Gemini, Perplexity). We structure your content with Schema.org markup so AI agents can cite and recommend your brand.
60% of website traffic now starts with AI assistants. MultiLipi ensures you're visible in this new search paradigm.
Control Your Growth: Analytics & Insights
Lokalise tracks translation completion. MultiLipi tracks business impact.
Traffic Analytics
See which language versions drive the most visitors, conversions, and revenue. Make data-driven decisions about market expansion.
Example: "Japanese users have 2x higher AOV than English" → prioritize Japanese content.
Page Performance
Transparent Pricing: Web-First Value
Lokalise pricing can add up quickly for websites with dynamic content. MultiLipi offers simple, predictable pricing.
Free Plan
$0/mo- 10k words
- 1 Language
- Full SEO automation
Starter
$19/mo- 100k words
- 2 Languages
- AI-powered features
Business
$49/mo- 250k words
- 4 Languages
- LLM Optimization ✅
Pro
$99/mo- 500k words
- 6 Languages
- Custom integrations
The Bottom Line:
MultiLipi is built for websites. Get SEO automation, AI search optimization, and traffic analytics—all included.
Migrating from Lokalise to MultiLipi
Switch to the platform built for your website's success.
Export
Download your Translation Memory from Lokalise to preserve all existing work.
Connect
Add MultiLipi LiveJS to your site (one line of code). No app store submissions needed.
Import
Upload your TM file so we can leverage your existing translations immediately.
Go Live
Publish all languages instantly with automated SEO and AI search optimization enabled.
The Verdict: Web Beats App Tools
Lokalise is excellent for mobile app developers who need string file management and don't need SEO.
MultiLipi is the purpose-built solution for websites that need SEO automation, AI search optimization, and real-time content updates.