Yoi Tabi and MultiLipi case study cover showing growth by website translation

At a Glance

よい旅 (Yoi Tabi News) is a leading online publication dedicated to uncovering Japan’s local travel stories and cultural experiences. In May 2025, they partnered with MultiLipi to bring their content to the world. Within weeks, they transformed their SEO reach and multilingual presence, increasing international page views by over 350% and engaging readers in 8 new languages.

  • Platform: Wordpress Website
  • Languages launched: English, German, Traditional Chinese, Korean, French, Thai, Spanish
  • Implementation time: Under 8 - 10  days
  • Monthly page views before MultiLipi: ~200,000
  • Monthly page views after MultiLipi: 700,000+
  • Translation volume: 794,342 requests processed

The Challenge

Before adopting MultiLipi, Yoi Tabi published exclusively in Japanese. This limited their visibility on Google in other countries, and even well-crafted content failed to reach travelers searching in English, Chinese, or European languages. Manual translation wasn’t scalable: it was slow, expensive, and required constant coordination between editors and freelancers.

The team also struggled with multilingual SEO. Even when they tried translating articles manually, they couldn’t implement hreflang tags or localized URLs effectively, which meant their content often didn’t rank at all outside Japan.

Why Yoi Tabi Chose MultiLipi

After comparing various solutions, Yoi Tabi selected MultiLipi for several reasons:

  • Fast, guided implementation: No specialized developer resources required—MultiLipi’s onboarding team helped set everything up in under two days.
  • Seamless SEO automation: hreflang tags and SEO metadata were generated automatically, eliminating manual errors.
  • Translation quality controls: The built-in Glossary and Translation Memory allowed their editors to predefine travel terminology and ensure consistency.
  • Transparent pricing: MultiLipi’s clear, usage-based plans were more affordable than hiring full-time translators or paying per-word agency fees.

Implementation & Use

Integration Details:
Yoi Tabi’s editorial team worked with MultiLipi’s customer success manager to connect their custom CMS via the JavaScript embed. No plugin installation was needed. The learning curve was minimal—most of the team was comfortable managing translations within a day.

Over two days, they configured:
✅ Source language (Japanese)
✅ 8 target languages
✅ Font compatibility for Asian scripts
✅ Glossary terms for key location names and travel phrases

MultiLipi dashboard showing Japanese content translated into English, German, Chinese, Korean, and other language

Translation Quality:
Approximately 20% of the translations were manually edited by native speakers, ensuring the tone matched the brand voice. The rest relied on AI-powered translations supported by Translation Memory.

SEO Impact:
Within the first 4 weeks, Yoi Tabi saw:

  • A 230% increase in organic search clicks from non-Japanese queries
  • Top 3 Google rankings for keywords such as Japan Travel Guide in English and Japanese Food Tours German
  • An uplift in click-through rates on localized meta titles and descriptions

Traffic Growth:

Page views from international browsers grew dramatically:

  • English: 196,601

  • Thai: 106,617

  • Korean: 103,030

  • German: 100,604
    (and more)

World map showing multilingual page views from English, Thai, Korean, and more

Return on Investment:
By enabling ads and sponsored content in multiple languages, Yoi Tabi estimates a 30% increase in monetization revenue within the first month, more than covering the MultiLipi subscription cost.

Outcomes and Benefits

Yoi Tabi’s multilingual transformation delivered:

  • 350% growth in global traffic within 30 days
  • Consistent brand voice across 8 languages
  • Improved search rankings and click-through rates in key target markets
  • Significant time savings by reducing manual translation workload by over 80%

Graph of translation requests increasing after Yoi Tabi integrated MultiLipi

How You Can Leverage This

If you manage a content-rich website—especially in travel, media, or ecommerce—Yoi Tabi’s experience shows how MultiLipi can help you:

✅ Launch in multiple languages in days, not months
✅ Rank internationally with SEO best practices baked in
✅ Engage and monetize global audiences without manual overhead

Ready to Grow Globally?

Book a free demo today or start your free trial to see MultiLipi in action. 👉 Get Started