Sulit.ph × MultiLipi: Growing a Filipino Ecommerce Marketplace with Multilingual SEO
At a Glance
Sulit.ph is one of the Philippines’ most popular online marketplaces, hosting thousands of product listings across electronics, fashion, and local services. In 2025, Sulit aimed to expand its reach across Asia and beyond. With MultiLipi, the team rapidly launched 9-language support, enabling shoppers to discover and purchase products in their native language—and driving significant growth in site engagement and conversion.
- Platform: Custom Ecommerce Platform
- Languages Launched: Filipino, German, Hindi, Japanese, Korean, Malay, Portuguese, Spanish
- Implementation Time: Under 2 weeks
- Monthly Page Views Before MultiLipi: ~300,000
- Monthly Page Views After MultiLipi: 750,000+
- Translation Volume: 921,973 requests processed
The Challenge
Before MultiLipi, Sulit.ph operated only in English, limiting discoverability for regional and diaspora shoppers who prefer browsing in their native languages.
Challenges included:
- Thousands of dynamic listings needed fast, automated translation.
- Manual processes were infeasible at scale.
- Missing localized SEO (hreflang tags, translated slugs) hurt organic rankings.
- Non-English-speaking shoppers were bouncing without converting.
Why Sulit.ph Chose MultiLipi
Sulit.ph chose MultiLipi because:
- Dynamic Catalog Support: MultiLipi handled large-scale translation of thousands of SKUs.
- Multilingual SEO Automation: Automatic hreflang tags and translated meta titles improved search engine visibility.
- Glossary Management: Product categories and branded keywords remained consistent.
- Quick Rollout: The full implementation took under 2 weeks despite the massive catalog.
Customer Quote:
“Hidden gem for multilingual SEO! Easy to use, great customer support, and cost-effective. Helps grow audience globally with language conversion, perfect for landing pages.”
— Manager, Anton Sheker
Implementation and Use
Integration Details:
Sulit integrated MultiLipi via JavaScript embed and API for dynamic content. The multilingual toggle was placed prominently on every product and category page to encourage usage.
Translation Quality:
Roughly 10% of listings were reviewed by the content team to ensure product names and specifications matched local expectations.
SEO Impact:
In the first month:
- 3X increase in organic traffic from target regions.
- Top search rankings for Philippines marketplace Hindi and Sulit electronics Spanish.
- Bounce rates dropped on translated pages.
Traffic Growth:
Top browser languages driving engagement:
- Korean: 165,021 page views
- Malay: 127,622
- Portuguese: 119,808
- Hindi: 110,492
- Filipino: 107,932
Return on Investment:
Multilingual SEO contributed to a 40% increase in checkout conversions and higher average order value within the first quarter.
Outcomes and Benefits
With MultiLipi, Sulit.ph achieved:
- 3X growth in multilingual product views
- Significant uplift in international sales
- Streamlined translation of thousands of SKUs
- Improved brand trust in new markets

How You Can Leverage This
If you run an ecommerce platform or online marketplace, Sulit.ph’s experience shows how MultiLipi can help you:
✅ Translate product catalogs at scale
✅ Rank internationally with multilingual SEO
✅ Drive higher conversions from global shoppers
Ready to Grow Globally?
Book a free demo or start your free trial today to see MultiLipi in action. 👉 Get Started
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