MyDoctor multilingual SEO case study cover with global reach illustration

MyDoctor is a leading Israeli online health platform offering accessible, expert-verified medical content in Hebrew. Realizing that health information must be universally reachable, they partnered with MultiLipi to translate and localize their articles into multiple languages. This helped patients from diverse backgrounds find trusted information in their native language.

At a Glance

  • Platform: Custom-built health content management system

  • Source Language: Hebrew

  • Languages Launched: English, Russian, Arabic, French, Spanish

  • Implementation Time: 8-10 days

  • Translation Requests: 48,367+

  • Target Audience: Patients and families across Europe, North America, and the Middle East

The Challenge

Before using MultiLipi, MyDoctor only published in Hebrew. This created barriers for new immigrants, international patients, and multilingual families seeking reliable medical guidance. Manual translation attempts were inconsistent and slow, often resulting in outdated pages and SEO issues. Additionally, sensitive medical terminology demanded high accuracy and brand-safe phrasing across all languages.

Why MyDoctor Chose MultiLipi

MyDoctor selected MultiLipi for several reasons:

  • Rapid Multilingual Launch: Full site translated and verified in under 14 days.
  • Healthcare-Specific Glossary: Consistent use of medical terms across all languages.
  • SEO Automation: Automatic hreflang tags and localized meta descriptions boosted visibility on Google.
  • Flexible Management: Editors could approve or adjust translations directly in the dashboard.
  • Security Controls: Verified domains and SSL integration ensured patient data remained secure.

MultiLipi website language switcher toggle on MyDoctor website to optimize SEO

Implementation & Use

The MyDoctor team collaborated closely with MultiLipi’s customer success manager to connect their custom-built health content management system via the lightweight JavaScript embed. This integration process required no heavy development resources and was completed in less than two days.

To maintain clinical accuracy and a trusted brand voice, MyDoctor’s editors configured an extensive glossary of medical terminology, including disease names, symptom descriptions, and treatment guidelines. This ensured that AI-powered translations reflected correct healthcare language in all target languages.

They began their rollout by first enabling English and Arabic versions of their website to serve both international patients and local Arabic-speaking communities in Israel. Once the initial deployment proved stable, they gradually activated Russian, French, and Spanish, expanding accessibility across Europe and North America.

For security and compliance, MultiLipi’s domain verification and SSL certificate management were used to ensure all translated content was securely delivered to patients.

Approximately 30% of the most critical health content—such as emergency symptom guides, medication instructions, and specialist recommendations—was manually reviewed and edited by qualified healthcare professionals. This careful process guaranteed medical accuracy and readability. The remaining library of articles and resources relied on MultiLipi’s AI translations, supported by Translation Memory, to deliver consistent and reliable multilingual experiences with minimal manual workload.MyDoctor translations dashboard showing Hebrew to English, Arabic, Russian, French, and Spanish language pairs

Results & Impact

Graph showing 48,367 translation requests across five languages for MyDoctor

In the first two months:

  • 48,367 translation requests processed
  • International search visibility increased 4x
  • Patients accessed critical health content in 5 languages
  • SEO rankings improved for multilingual keywords

Top languages by page views included:

  • Spanish
  • English
  • Arabic
  • French
  • Russian
    World map showing multilingual page views for MyDoctor’s healthcare website

Outcomes and Benefits

  • Improved patient access: Diverse communities can now read trusted health information in their preferred language.
  • Consistent terminology: Glossary ensured accuracy in sensitive topics.
  • Stronger search presence: MyDoctor content now ranks on Google internationally.
  • Efficient workflows: Editors saved hours weekly by avoiding manual updates.

How You Can Do the Same

If you operate a health website or platform, MyDoctor’s success shows what’s possible:

  • Launch in multiple languages quickly.
  • Automate SEO for every translated page.
  • Protect sensitive data with verified domains and SSL.

Ready to Grow Your Reach?
Contact MultiLipi to book a demo or start your free trial today.