Hotel Continentale × MultiLipi: Attracting Global Travelers with Multilingual Website Experiences

At a Glance

Hotel Continentale is a luxury hospitality brand renowned for exceptional guest experiences and curated stays in premier destinations. In 2025, the hotel recognized an opportunity to make its website more welcoming to international travelers. By adopting MultiLipi, the team rapidly launched multilingual content across 8 languages, transforming the guest booking journey and significantly increasing global visibility.

• Platform: Custom Website
• Languages Launched: Polish, Simplified Chinese, Spanish, German, Japanese, Brazilian Portuguese, Korean, French
• Implementation Time: 7 days
• Monthly Page Views Before MultiLipi: ~5,000
• Monthly Page Views After MultiLipi: 16,000+
• Translation Volume: 57,656 requests processed

The Challenge

Before MultiLipi, Hotel Continentale’s website was English-only, limiting discoverability for leisure and business travelers searching in their native languages.

Key challenges included:

• Difficulty communicating offers, amenities, and booking details to non-English-speaking guests.
• No hreflang tags, causing Google to overlook pages for multilingual queries.
• Manual translation workflows that were slow and inconsistent.
• Lost opportunities for direct bookings due to lack of localized experiences.

Why Hotel Continentale Chose MultiLipi

After evaluating several options, Hotel Continentale selected MultiLipi for:

• Fast Implementation: The multilingual rollout was completed in just 7 days, ready before the high season.
• Seamless Booking Integration: Translations didn’t disrupt existing booking engine workflows.
• Automated SEO Best Practices: hreflang tags and localized URLs boosted organic reach without extra manual work.
• Glossary Management: Branded terms like room names and package labels were translated accurately.

Customer Quote:
“Fast and reliable translation tool! Easy setup, intuitive interface, and professional-quality translations. Perfect for multilingual websites, with only minor suggestions for UI customization”
— Hotel Continentale CEO -  Marcello C.

Implementation and Use

Integration Details:
The team integrated MultiLipi with their WordPress site using a no-code embed and configured all 8 target languages. MultiLipi’s onboarding experts assisted with custom font setup for Chinese, Japanese, and Korean to ensure flawless typography.

Translation Quality:
Roughly 15% of text (e.g., special offers, brand slogans) was manually refined by their marketing team to maintain brand tone.

SEO Impact:
Within 4 weeks:

• 3X increase in international organic traffic
• Direct bookings from multilingual pages surpassed expectations
• Rankings improved for keywords such as Luxury Hotel in Italy Chinese and Boutique Stay German

Traffic Growth:
Top 5 browser languages by page views:

• Simplified Chinese: 16,452
• French: 6,755
• German: 6,597
• Japanese: 6,138
• Spanish: 6,068

Return on Investment:
Hotel Continentale estimates that multilingual SEO contributed to a 25% increase in direct booking revenue during the quarter after launch.

Outcomes and Benefits

With MultiLipi, the hotel achieved:

• 3X growth in non-English traffic
• Consistent multilingual branding across all pages
• Improved booking funnel conversion rates from global visitors
• Streamlined content management with glossary and translation memory
   

Alt tag: World map showing multilingual website traffic sources

How You Can Leverage This

If you manage a hotel, resort, or travel brand, Hotel Continentale’s success shows how MultiLipi can help you:

✅ Launch a multilingual website in days
✅ Boost direct bookings with SEO-optimized content
✅ Engage travelers in their preferred languages

Ready to Grow Globally?

Book a free demo or start your free trial today to see MultiLipi in action. 👉 Get Started