Creme de Bronzage × MultiLipi: Powering Multilingual Ecommerce Growth

At a Glance

Creme de Bronzage is a premium skincare ecommerce brand based in France, known for its popular sun care and tanning products. As international demand surged, the team recognized that their French-only website was preventing them from capturing thousands of potential customers searching in English, German, Dutch, and Spanish.

In early 2025, they partnered with MultiLipi to automate multilingual SEO and scale their store globally—without the manual translation delays that had slowed their growth in the past.

The Challenge

Before MultiLipi, Creme de Bronzage faced several obstacles:

• ranslating thousands of product descriptions and category pages required time-consuming coordination and high costs.
• Localizing metadata and implementing hreflang tags was complex and often inconsistent, limiting search visibility in target countries.
• Maintaining an accurate, consistent brand voice across languages proved difficult as the catalog evolved.
• Manual workflows simply couldn’t keep up with the pace of product launches and seasonal updates.

Why Creme de Bronzage Chose MultiLipi

The brand selected MultiLipi after evaluating several options for a few key reasons:

• Scalability: The platform could handle nearly 2 million words of content, including dynamic product feeds.
• SEO Automation: hreflang tags, translated URLs, and localized meta titles were all generated automatically.
• Glossary and QA Controls: Their team could predefine important brand terms and ensure consistent translations.
• Fast Setup: Everything was live in about 8 days without requiring in-house developers.
• Real-Time Updates: New products and collections were translated automatically as soon as they were added

Implementation and Use

Integration Details:
The team integrated MultiLipi through a simple JavaScript embed. From there, they enabled English, German, Dutch, and Spanish translations and configured glossary terms to maintain the brand’s tone of voice.

Translation Quality:
Approximately 15% of product descriptions were manually reviewed by their bilingual team, while the rest were powered by AI-enhanced translations that incorporated the pre-approved glossary.

SEO Impact:
Within the first two months, Creme de Bronzage achieved 5 times more indexed pages in non-French languages. Their product pages began ranking for searches like “self-tanning cream Spain” and “tanning lotion Germany.” Organic impressions and click-through rates improved significantly in all four target markets.

Traffic Growth:
The launch resulted in a major increase in new visitors. English content brought in nearly 200,000 page views, Spanish over 115,000, German almost 79,000, and Dutch more than 43,000 in just the first two months.

Return on Investment:
The international expansion paid off quickly. Within a single quarter, Creme de Bronzage increased international revenue by more than 45%, covering their multilingual SEO investment many times over.

Outcomes and Benefits

With MultiLipi, Creme de Bronzage:

• Translated more than 2 million words without sacrificing brand consistency.
• Scaled to over 400,000 international page views each month.
• Captured higher search rankings and increased conversions in their top markets.
• Reduced manual translation workload by more than 80%.
   

How You Can Leverage This

If you operate an ecommerce business, Creme de Bronzage’s results show how MultiLipi can help you:

✅ Launch multilingual storefronts in days, not months
✅ Drive organic traffic and conversions across borders
✅ Keep translations up to date automatically with less manual work

Ready to Grow International Sales?

Book a demo or start your free trial to see how MultiLipi can power your ecommerce expansion. 👉 Get Started